At the same time, pop-up stores can increase the utilization rate of high-quality projects to a certain extent. In this regard, advocate L’Oréal Group, which has digital and personalized marketing, is more daring to play.'

A brand marketing expert Xiang analyzed that the establishment of the pop-up store scene has shaped the brand's 'personality entity' to a certain extent, and the pop-up store itself should also bring more to consumers A feeling of “show” or “art”. Among the domestic products, Maridella, who has always been at the forefront of trends, is the first to 'eat crabs'. In addition, the reporter discovered that Meso, Membrane Family, and Yalijie Private Message have all launched pop-up stores.

“Famous brands use pop-up stores to rejuvenate their brands offline, allowing users to experience and interact with each other. With this marketing method blooming in recent years, not all beauty pop-up shops can be welcomed by consumers, even Lancome and Estee Lauder have been 'cool'. Free coffee, meals and cosmetic product trials were provided in the venue. The same pop-up store can also carry several functions according to its positioning and needs.

In addition, in addition to cosmetics packaging solution for jars photo sharing by the consumers present, a large number of girls who failed to enter the market or failed to buy their favorite products were 'blaming their complaints' on social platforms such as Weibo and Moments, thereby magnifying the marketing of this event Spread effect. 'In this regard, if it is a pop-up store activity jointly initiated by a shopping mall and a brand, the shopping mall will usually help the brand to invite some customers. Enter the code into the store’s machine, and the machine will scroll up and down. Compared with traditional stores, pop-up stores have the characteristics of short lease term, low cost, and low risk.

Chanel’s cafe pop-up store lasted from April 12 to 23, 2017. The “social communication” attribute of the beauty pop-up store model is magnified, and it was the entry of luxury brands last spring. 3. They were busy trying out the product while posting selfies on social media. At the same time, shops are often carefully decorated and designed, which are extremely creative and shock consumers visually.